Category: Floral Industry

PostShould you bootstrap your business or invest?

bouquet from Francoise Weeks Workshop, real flower business, Art of Good Business

Hello and happy end-of-December Floralpreneur! The end of the year always feels like an important time for planning and goal setting, but it can also feel like a stretch to find the time to get all of your goals in order. Business happens year round, even when you’re a seasonal business, and the end of the year […]

PostA short winter’s nap

Happy Winter solstice, Merry Christmas, Happy Hanukkah, and a joyous everything to you. I’m taking some actual time off this week to prepare for a busy holiday weekend. I hope you will take some time off, too. It’s time for family, food and reflections on a truly wonderful year. Thanks so much for being a […]

PostTransform your work into art.

Dear Floralpreneur, Last week I told you about a note on my desk that reads: “If you went out of business would people notice?“ (I want the answer to this question to be “Yes!” Without a doubt. I want people to notice.) Another note I wrote down years ago says: “Transform your work into art”. As a floral […]

PostWhat does 1 year in business look like?

real flower business, flower courses, Alison Ellis, floralpreneur

Hey, floralpreneurs! Growing a business is a journey. It’s not a sprint, not a straight line, and there’s no guarantee that anybody wants what you’re selling. I started my floral design business 15 years ago…before Facebook or social media pressures/rewards existed. When I started Floral Artistry I made my own business cards on my desktop […]

PostAre you eager to book weddings for 2017? First, consider this….

In a seasonal business like weddings and events it can be a true test of confidence when one season comes to a close and you’re eager to book next year’s calendar. This year I’m finding couples are booking much earlier for the upcoming wedding season and in fact, my calendar is nearly full. I may […]

PostAre You Giving Away Your Best Stuff?

Your brand is how the world sees you.

If you’re a floralpreneur who’s still in the midst of your busy wedding season there’s a good chance that 3 things are true: 1. You’ve been creating a lot of beautiful work. 2. You’ve been sharing photos of your beautiful work on Instagram and Facebook (and possibly even on Snapchat). 3. Your blog has been […]

PostBuilding a brand: A look at my most recent attempt at Branding My Biz.

Business owners can’t avoid the demands of the day….bookkeeping, employees, product sourcing, insurance, taxes….the list is long. And on top of all the things we “must” do, social media, branding and ideal clients are top of mind for most creative entrepreneurs. Real flower business is what I care about. I’m less concerned with appearing busy […]

Copyright © 2020 Real Flower Business: Courses for Florists