PostTransform your work into art.

Dear Floralpreneur,

Last week I told you about a note on my desk that reads: “If you went out of business would people notice?
(I want the answer to this question to be “Yes!” Without a doubt. I want people to notice.)

Another note I wrote down years ago says: “Transform your work into art”.

As a floral designer I think transforming your work into art is easy to take literally. I named my business Floral Artistry, I mean, it’s kind of obvious, right? I transform my work (ie my flowers) into art (ie my arrangements).

But what I really think drives this idea for me, transforming work into art, is how to apply this concept to the business aspects of our creative business.
I try to turn the mundane, the necessary, the client management, the thankless, into art.
I practice being artful at running the business-side of my business.

The goal to “transform your work into art” can transcend the floral aspect of your business to encompass everything about your business; e-mails, proposals, meetings, phone calls, quotes, contracts, website design, you name it…because every single thing your customers experience defines your brand.

At their core, each of my courses is designed to help embrace the business-side of our work…but I’m going to take it a few steps further…

I’m going to walk you through exactly what I’ve done over the past 15 years as a small business owner to transform my work into an ideal customer experience in my newest course, The Art of Good Business, which starts January 9th-Feb. 6th.
You’ve heard me mention it before, but you can find details on my new course here!

Now’s the perfect time to invest in your business and focus on attracting more customers who don’t need convincing…because ideal customers already love you.

Why Act Now?
Registration closes Jan. 7th and payment plans are available until tonight, Monday Dec. 19th at midnight EST.

That’s just 1 day left to take advantage of the 2-payment plan option!

As a BONUS I am also including a free one-on-one strategy session with the first 10 floralpreneurs who register for the course.

Talking with floral designers is a true pleasure for me and I look forward to connecting with 10 floralpreneurs and learning more about your businesses.

Will You Join Me Live?
Join me on Facebook Live today at noon, EST. The topic is: How to get more rave reviews from your customers.

Great customer reviews are an integral part of attracting ideal clients and building your brand.

(Speaking of which, if you’re thinking of taking one of my courses read some of my testimonials and customer reviews here: http://courses.realflowerbusiness.com/testimonials)

Take a minute and ask to join my facebook group! It’s a great way for us to connect and it’s my new favorite way to talk with floralpreneurs! 
I’m livestreaming Monday, Dec. 19th at 12:00pm EST.

You can watch all of my livestreams on a replay any time in my Facebook group here.


I hope to see you LIVE in my group soon! If you’ve asked to join and have not yet been approved you may e-mail me at info@floralartvt.com to help speed things along. If it’s unclear whether you’re a floral designer it does take longer for an approval.

Thanks for tuning in and taking the time to read my e-mails. I know your time is valuable and I appreciate you making some time for me!
As always…

With love from me to you,

Check out my course offerings HERE for details on all of my courses, including 2 FREE COURSES, Flower Boss and 4 Pricing Mistakes Florists Make.

P.S. If you’re a floral designer who’s digging my content and/or my courses, please share the Floral Artistry love via e-mail, Facebook, Instagram, sky writing, what-have-you with a florist you know and love. (I truly appreciate your support in cultivating other floral pros.)

Are you watching your profit margins? Check out Flower Math, The Florist’s Guide To Pricing & Profitability. Click HERE to read all the details and save 10% Off today.
Are you ready to make 2017 your most profitable year yet?