Tag: The Art Of Good Business
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Should you bootstrap your business or invest?
Hello and happy end-of-December Floralpreneur! The end of the year always feels like an important time for planning and goal setting, but it can also feel like a stretch to find the time to get all of your goals in order. Business happens year round, even when you’re a seasonal business, and the end of the year…
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A short winter’s nap
Happy Winter solstice, Merry Christmas, Happy Hanukkah, and a joyous everything to you. I’m taking some actual time off this week to prepare for a busy holiday weekend. I hope you will take some time off, too. It’s time for family, food and reflections on a truly wonderful year. Thanks so much for being a…
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Transform your work into art.
Dear Floralpreneur, Last week I told you about a note on my desk that reads: “If you went out of business would people notice?“ (I want the answer to this question to be “Yes!” Without a doubt. I want people to notice.) Another note I wrote down years ago says: “Transform your work into art”. As a floral…
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If you went out of business, would people notice?
I jotted down a note on a piece of scrap paper that hangs around my desk. I come across it from time to time. It reads: “If you went out of business, would people notice?” I can’t remember what prompted me to write it down, but every time I see it I think “Ooh, that’s good.” I…
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Who is your Ideal Customer?
The #1 question to answer before updating your website or rebranding is this: Who is your Ideal Customer? While I see people referring to “ideal customers” or “ideal clients” all the time now, I rarely see it defined. Identifying your ideal customers is a critical piece of your branding puzzle. Every floralpreneur has her/his own…