Category: Building A Brand

PostShould you bootstrap your business or invest?

bouquet from Francoise Weeks Workshop, real flower business, Art of Good Business

Hello and happy end-of-December Floralpreneur! The end of the year always feels like an important time for planning and goal setting, but it can also feel like a stretch to find the time to get all of your goals in order. Business happens year round, even when you’re a seasonal business, and the end of the year […]

PostTransform your work into art.

Dear Floralpreneur, Last week I told you about a note on my desk that reads: “If you went out of business would people notice?“ (I want the answer to this question to be “Yes!” Without a doubt. I want people to notice.) Another note I wrote down years ago says: “Transform your work into art”. As a floral […]

PostWhat does 1 year in business look like?

real flower business, flower courses, Alison Ellis, floralpreneur

Hey, floralpreneurs! Growing a business is a journey. It’s not a sprint, not a straight line, and there’s no guarantee that anybody wants what you’re selling. I started my floral design business 15 years ago…before Facebook or social media pressures/rewards existed. When I started Floral Artistry I made my own business cards on my desktop […]

PostAre You Giving Away Your Best Stuff?

Your brand is how the world sees you.

If you’re a floralpreneur who’s still in the midst of your busy wedding season there’s a good chance that 3 things are true: 1. You’ve been creating a lot of beautiful work. 2. You’ve been sharing photos of your beautiful work on Instagram and Facebook (and possibly even on Snapchat). 3. Your blog has been […]

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