PostShould you bootstrap your business or invest?

bouquet from Francoise Weeks Workshop, real flower business, Art of Good Business

Hello and happy end-of-December Floralpreneur!

The end of the year always feels like an important time for planning and goal setting, but it can also feel like a stretch to find the time to get all of your goals in order.

Business happens year round, even when you’re a seasonal business, and the end of the year is not the time to fizzle out and lose focus.

After a brief holiday break it can be easy to set your sights on January, but don’t forget to finish out this year strong.


I’m going to talk more about “all things flower business” in 2017 and one of the most important tips I’ve learned over the years is to make a “stop doing” list along with my to-do list.

What was a huge success for you this year?

What sapped your energy (or spirit) and made you say “never again!”?


Those stop-doing tasks are formative. 

If there’s only 1 thing you do for 2017 I encourage you to make a stop-doing list!

Boundaries are essential and you make the rules.


I am all for bootstrapping your business as a floralpreneur and I am acutely aware that while I discourage couples from doing DIY flowers for their weddings, when it comes to my own business I am a DIY-preneur. All. The. Way.

I take advantage of free webinars and trainings any chance I get,

I write my own copy for my website,

I take my own photos of my work,

I blog,

I make my own infographics,

I do all of my social media posts (without any automation),

I try stuff,

I implement,

I’m not afraid of things that aren’t perfect.


I’m a bootstrapper.

But there are times when I also invest in my business.


My first investment was in an online course. It was $150 and it felt like a lot of money. (I’m happy to say it was well worth it!)

My second investment was in a conference in NYC which required a huge leap of faith and about $1,000 (and overcoming a minor fear of navigating the “big city” all by myself).

My third investment was in a much more intensive online business course that absolutely helped to clarify, ignite and transform my business.

My fourth investment was in a conference….also in NYC…but this time I wasn’t quite so nervous about handling the city alone.

My next investment was in a more responsive website design that better reflected my current brand.

Then I hired a professional to shoot a video for my website. (You can watch it here!)

In The Studio with Alison Ellis from 822 Weddings on Vimeo.

Each year I invest in something.

Each step makes the next step easier.


Is this your year to invest in your business?

If so, what does your business really need?

If you’re at a turning point where you’re ready to invest in your business, commit to your stop-doing list and attract more ideal clients, I hope you’ll consider joining me for The Art of Good Business which begins January 9th!

You can find details on my new course here!

I’m going to walk you through exactly what I’ve done over the past 15 years as a small business owner to bootstrap my business and hone in on my ideal customers in my newest course, The Art of Good Business, which starts January 9th-Feb. 6th.

Now’s the perfect time to invest in your business and focus on attracting more customers who don’t need convincing…because ideal customers already love you.


Why Act Now?

Registration closes Jan. 7th at 7pm EST.

That’s just 12 days left to enroll.


As a BONUS I am also including a free one-on-one strategy session with the first 10 floralpreneurs who register for the course.

Talking with floral designers is a true pleasure for me and I look forward to connecting with 10 floralpreneurs and learning more about your businesses.

As always, thanks for tuning in and taking the time to read my e-mails. I know your time is valuable and I appreciate you carving out some time for me!



With love from me to you,



Check out a full list of my course offerings HERE, including 2 FREE COURSES, Flower Boss and 4 Pricing Mistakes Florists Make.


P.S. If you’re a floral designer who’s digging my content and/or my courses, please share the Floral Artistry love via e-mail, Facebook, Instagram, sky writing, what-have-you with a florist you know and love. (I truly appreciate your support in cultivating other floral pros.)