Dear Floralpreneur, Last week I told you about a note on my desk that reads: “If you went out of business would people notice?“ (I want the answer to this question to be “Yes!” Without a doubt. I want people to notice.) Another note I wrote down years ago says: “Transform your work into art”. As a floral […]
Hey, floralpreneurs! Growing a business is a journey. It’s not a sprint, not a straight line, and there’s no guarantee that anybody wants what you’re selling. I started my floral design business 15 years ago…before Facebook or social media pressures/rewards existed. When I started Floral Artistry I made my own business cards on my desktop […]
In a seasonal business like weddings and events it can be a true test of confidence when one season comes to a close and you’re eager to book next year’s calendar. This year I’m finding couples are booking much earlier for the upcoming wedding season and in fact, my calendar is nearly full. I may […]
If you’re a floralpreneur who’s still in the midst of your busy wedding season there’s a good chance that 3 things are true: 1. You’ve been creating a lot of beautiful work. 2. You’ve been sharing photos of your beautiful work on Instagram and Facebook (and possibly even on Snapchat). 3. Your blog has been […]
Hello Floralpreneur. Did you see my “new rule” on not giving stem counts to customers? I followed that up about 2 weeks later with a video on how overfilling by a single stem in each design can add up to thousands of dollars over the course of a year, thus making the point that it’s […]
Hello, floralpreneur! Thanks for noticing me! I’m truly happy that you’re here. Welcome to my brand new blog. This week I’m so excited to announce my newest and biggest course: The Art of Good Business. Floralpreneurs will leave the course with a deeper understanding of who your ideal customers are and how to attract more […]