Author: alison
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Should you bootstrap your business or invest?
Hello and happy end-of-December Floralpreneur! The end of the year always feels like an important time for planning and goal setting, but it can also feel like a stretch to find the time to get all of your goals in order. Business happens year round, even when you’re a seasonal business, and the end of the year…
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A short winter’s nap
Happy Winter solstice, Merry Christmas, Happy Hanukkah, and a joyous everything to you. I’m taking some actual time off this week to prepare for a busy holiday weekend. I hope you will take some time off, too. It’s time for family, food and reflections on a truly wonderful year. Thanks so much for being a…
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Transform your work into art.
Dear Floralpreneur, Last week I told you about a note on my desk that reads: “If you went out of business would people notice?“ (I want the answer to this question to be “Yes!” Without a doubt. I want people to notice.) Another note I wrote down years ago says: “Transform your work into art”. As a floral…
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If you went out of business, would people notice?
I jotted down a note on a piece of scrap paper that hangs around my desk. I come across it from time to time. It reads: “If you went out of business, would people notice?” I can’t remember what prompted me to write it down, but every time I see it I think “Ooh, that’s good.” I…
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What does great customer service feel like?
The most important thing I’ve done for my floral design business is work towards perfecting a customer service experience that reflects the values of my brand and speaks directly to the heart of my ideal clients. Want to find better clients? Create a better customer experience. What does great customer service feel like? Do you…
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Who is your Ideal Customer?
The #1 question to answer before updating your website or rebranding is this: Who is your Ideal Customer? While I see people referring to “ideal customers” or “ideal clients” all the time now, I rarely see it defined. Identifying your ideal customers is a critical piece of your branding puzzle. Every floralpreneur has her/his own…
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What does 1 year in business look like?
Hey, floralpreneurs! Growing a business is a journey. It’s not a sprint, not a straight line, and there’s no guarantee that anybody wants what you’re selling. I started my floral design business 15 years ago…before Facebook or social media pressures/rewards existed. When I started Floral Artistry I made my own business cards on my desktop…
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Are You Giving Away Your Best Stuff?
If you’re a floralpreneur who’s still in the midst of your busy wedding season there’s a good chance that 3 things are true: 1. You’ve been creating a lot of beautiful work. 2. You’ve been sharing photos of your beautiful work on Instagram and Facebook (and possibly even on Snapchat). 3. Your blog has been…
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Stem Counts vs. Floral Recipes: Let’s get crystal.
Hello Floralpreneur. Did you see my “new rule” on not giving stem counts to customers? I followed that up about 2 weeks later with a video on how overfilling by a single stem in each design can add up to thousands of dollars over the course of a year, thus making the point that it’s…
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Welcome to Real Flower Business Blog
Hello, floralpreneur! Thanks for noticing me! I’m truly happy that you’re here. Welcome to my brand new blog. This week I’m so excited to announce my newest and biggest course: The Art of Good Business. Floralpreneurs will leave the course with a deeper understanding of who your ideal customers are and how to attract more…