Growing a business is a journey. It’s not a sprint, not a straight line, and there’s no guarantee that anybody wants what you’re selling. I started my floral design business 15 years ago…before Facebook or social media pressures/rewards existed. When I started Floral Artistry I made my own business cards on my desktop computer and didn’t even have a website. It was a simpler time in many ways, but reaching a wider audience and making an impression is so much more possible now than it was “back then.”
This past year has been so intensely busy and absolutely rewarding. Did I set out to start a second business? Not exactly. I know a lot more about selling flowers than I know about selling courses… I love the business side of our business. And while I’ve never worked as hard as I have the past 14 months, I am so grateful for the connections I’ve made with florists across the globe.
In September 2015 I had the idea to create a pricing course for florists to teach everything I know about pricing and profitability. I spent the next 6 weeks working nearly around the clock to bring the course to life. Flower Math is a pricing “tell all” course that brings you behind the scenes of 3 real weddings with real profits and floral recipes to show floralpreneurs that IT IS POSSIBLE TO HAVE A PROFITABLE FLORAL DESIGN BUSINESS. You can provide value to your clients and turn a profit at the same time! I didn’t have any intentions to create other courses….Flower Math was “my only idea”…and it felt like a big risk to put it out there. It’s a serious look behind the curtain of my biz.
I appreciate every single person who took a leap of faith to purchase one of my courses. The thing that thrills me most is how many florists have returned to buy more than 1 course. That’s the highest compliment. There’s nothing more rewarding than earning trust. It’s crucial to building a brand.
BONUS: The first 10 people who register for The Art Of Good Business will also get a FREE one on one strategy session (value $249).
As I always say, Every year is a learning year!
I want floralpreneurs to thrive! Take advantage of free training on my blog and YouTube! I’ve created lots of free educational videos for florists over the years.
Click below to watch The Worst Business Advice I Ever Took…I also share the BEST business advice I ever got! Check it out.