Tag: floral design
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If you went out of business, would people notice?
I jotted down a note on a piece of scrap paper that hangs around my desk. I come across it from time to time. It reads: “If you went out of business, would people notice?” I can’t remember what prompted me to write it down, but every time I see it I think “Ooh, that’s good.” I…
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What does 1 year in business look like?
Hey, floralpreneurs! Growing a business is a journey. It’s not a sprint, not a straight line, and there’s no guarantee that anybody wants what you’re selling. I started my floral design business 15 years ago…before Facebook or social media pressures/rewards existed. When I started Floral Artistry I made my own business cards on my desktop…
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Building a brand: A look at my most recent attempt at Branding My Biz.
Business owners can’t avoid the demands of the day….bookkeeping, employees, product sourcing, insurance, taxes….the list is long. And on top of all the things we “must” do, social media, branding and ideal clients are top of mind for most creative entrepreneurs. Real flower business is what I care about. I’m less concerned with appearing busy…
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Stem Counts vs. Floral Recipes: Let’s get crystal.
Hello Floralpreneur. Did you see my “new rule” on not giving stem counts to customers? I followed that up about 2 weeks later with a video on how overfilling by a single stem in each design can add up to thousands of dollars over the course of a year, thus making the point that it’s…
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Welcome to Real Flower Business Blog
Hello, floralpreneur! Thanks for noticing me! I’m truly happy that you’re here. Welcome to my brand new blog. This week I’m so excited to announce my newest and biggest course: The Art of Good Business. Floralpreneurs will leave the course with a deeper understanding of who your ideal customers are and how to attract more…