Tag: floristry

PostShould you bootstrap your business or invest?

bouquet from Francoise Weeks Workshop, real flower business, Art of Good Business

Hello and happy end-of-December Floralpreneur! The end of the year always feels like an important time for planning and goal setting, but it can also feel like a stretch to find the time to get all of your goals in order. Business happens year round, even when you’re a seasonal business, and the end of the year […]

PostTransform your work into art.

Dear Floralpreneur, Last week I told you about a note on my desk that reads: “If you went out of business would people notice?“ (I want the answer to this question to be “Yes!” Without a doubt. I want people to notice.) Another note I wrote down years ago says: “Transform your work into art”. As a floral […]

PostWhat does 1 year in business look like?

real flower business, flower courses, Alison Ellis, floralpreneur

Hey, floralpreneurs! Growing a business is a journey. It’s not a sprint, not a straight line, and there’s no guarantee that anybody wants what you’re selling. I started my floral design business 15 years ago…before Facebook or social media pressures/rewards existed. When I started Floral Artistry I made my own business cards on my desktop […]

PostWelcome to Real Flower Business Blog

Business Courses for florists, Real Flower Business, Floral Design Courses, Floralpreneurs

Hello, floralpreneur! Thanks for noticing me! I’m truly happy that you’re here. Welcome to my brand new blog. This week I’m so excited to announce my newest and biggest course: The Art of Good Business. Floralpreneurs will leave the course with a deeper understanding of who your ideal customers are and how to attract more […]

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