Tag: florist pricing
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What does 1 year in business look like?
Hey, floralpreneurs! Growing a business is a journey. It’s not a sprint, not a straight line, and there’s no guarantee that anybody wants what you’re selling. I started my floral design business 15 years ago…before Facebook or social media pressures/rewards existed. When I started Floral Artistry I made my own business cards on my desktop…
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Stem Counts vs. Floral Recipes: Let’s get crystal.
Hello Floralpreneur. Did you see my “new rule” on not giving stem counts to customers? I followed that up about 2 weeks later with a video on how overfilling by a single stem in each design can add up to thousands of dollars over the course of a year, thus making the point that it’s…