Tag: websites
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Who is your Ideal Customer?
The #1 question to answer before updating your website or rebranding is this: Who is your Ideal Customer? While I see people referring to “ideal customers” or “ideal clients” all the time now, I rarely see it defined. Identifying your ideal customers is a critical piece of your branding puzzle. Every floralpreneur has her/his own…
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Are You Giving Away Your Best Stuff?
If you’re a floralpreneur who’s still in the midst of your busy wedding season there’s a good chance that 3 things are true: 1. You’ve been creating a lot of beautiful work. 2. You’ve been sharing photos of your beautiful work on Instagram and Facebook (and possibly even on Snapchat). 3. Your blog has been…